Retail Enablement: How to successfully retain consumers

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Focus on the customer experience

Whether a customer buys something in a shop depends strongly on how he experiences the shop. Is the ambience right? Are fresh products offered that look appetizing? Am I greeted in a friendly way?

There are many factors that can be tweaked to make a shop successful – Lekkerland knows them well and has the right tools! We support our customers with the vision to be “your most convenient partner” by focusing entirely on their customers and their needs.

Our concepts, services and solutions are as diverse as our customers. Depending on their needs, we propose complete concepts or individually adapted modules.

Individual solutions for success

Today, no convenience shop can do without fresh products – nor can it do without coffee specialties.

Lekkerland supplies tailor-made solutions for the quick and easy preparation of rolls, snacks, salads and finger food. Together with well-known partners, we have developed various coffee concepts and successfully rolled them out on the market.

With Frischwerk we have developed a concept especially for petrol stations that combines the new and the proven under one roof. The consumer finds himself in an appealingly modern shop that invites him to linger and enables significant increases in turnover. The trend-setting concept has already been awarded several prizes.

Category Management: the optimised shop

Category Manager

Which products are suitable for a shop? This question is answered by our Category Managers. The Lekkerland experts for a perfectly selected assortment not only help our customers with the product selection, they also advise on the optimal placement of the goods on the shelf and develop sales promotion tools.


As part of a store check, the entire shop is put to the test: Where do which products stand? How does the customer move through the store? What is the first impression when you step through the door? From the results, Lekkerland draws up an individual optimisation concept which we, as “your most convenient partner”, also implement directly if the customer so wishes.

For suppliers

The Lekkerland Category Managers are also important contacts for our suppliers: we support our industrial partners in successfully placing their products on the market. In the right shops, correctly positioned, with the right marketing materials.

What do you need and how much of it? We fulfil your wishes. Guaranteed.

Whether small quantities or complete marketing mandates: No matter how large your demand is, your shelf will soon be full thanks to our individual solution offers.
To your advantages