It is our vision to be “Your most convenient partner” for our customers. We want to be the best partner they have. To achieve this, we rely on our three enablers agility, entrepreneurship and clarity.
Agility: We´re proactive
We offer tailor-made products, concepts, services and solutions to meet the needs of our customers and end consumers in Europe.
We act quickly and proactively.
We try out new things and drive innovation.
Entrepreneurship: We assume responsibility
We act responsibly.
We come up with ideas – and rapidly put good concepts into practice. The commercial success of our customers is what drives us.
We want to be successful in the long term – and get better and better.
Clarity: We deliver on our promises
Our customers can fully rely on us at all times.
We systematically pursue our guiding vision of being “Your most convenient partner” for our customers – and everyone knows how and what they need to do to achieve this goal.
We’re one team.
Vision & Mission
Hello and Hola
With four countries, around 5,100 employees and approximately 74,500 serviced points of sales, our logistics, wholesale and retail enablement portfolio knows no boundaries. Whether in the Netherlands or Spain, customers everywhere appreciate our high quality standards.
Board of Management of the Lekkerland Group
Patrick Steppe, Chief Executive Officer (CEO) Hilmar Hübers, Chief Operating Officer (COO)
On all sales channels. Europe-wide.
In addition to Lekkerland SE and the national companies, the Lekkerland Group also includes other strong subsidiaries, shareholdings and brands. Each partner supports us in delivering perfect logistics solutions for our customers. How? You can read it here.
Subsidaries
Brands
History of Lekkerland
From Confectionery Wholesaler to Foodservice Expert
The Lekkerland Group has a long tradition that began in the Netherlands in 1956. Several independent confectionery wholesalers merge to form a group with the name Lekkerland – in order to be able to supply their customers even better and faster. Only four years later, ten wholesalers sign the founding document of Lekkerland Germany. Their business: the supply of confectionery – primarily for petrol stations. At that time there was little to be guessed of fresh products in petrol station shops, the shelves were firmly in the hands of chocolate bars, gummy bears, sweets & Co.
Over the next decades the company grew internationally. What began as a merger in Germany and the Netherlands now develops into a transnational group of companies – with changes in corporate law: in 2007, the German business and the holding company are separated. The holding company becomes today’s Lekkerland SE, which forms the umbrella for all national companies.
In the following years, the food service sector becomes increasingly important in all Lekkerland companies. The aim is to bring fresh products to the shops for a quick and tasty snack-to-go and to meet the needs of consumers with suitable products and services. Lekkerland Deutschland is awarded the German Logistics Prize of the Bundesvereinigung Logistik (BVL) in 2013 for its successful fresh and frozen food logistics concept. One year later, the Lekkerland Group rolls out the concept of multi-temperature logistics in all national companies.
In 2012, the entire group of companies jointly develops a new strategy. “Convenience 2020 – Agenda for Success” accompanies Lekkerland to this day and sets the company’s development direction.
In 2017, the growth strategy was adapted to the constantly changing customer needs – the focus is on the customer experience: a central success factor for Lekkerland and its customers.
In spring 2019 REWE Group and Lekkerland Group announced that they want to create a new strategic business unit “Convenience” within REWE Group through a merger of the two companies. After approval by the anti-trust authorities REWE Group acquired Lekkerland Group at the turn of the year 2020.
By this Merger REWE’s expertise in the goods and category management business areas and Lekkerland’s logistical performance capability and varied wholesale expertise complement each other. Wholesale customers and end consumers will benefit equally from the combined strengths of both companies.
Now under the umbrella of REWE Group Lekkerland’ pursues its aim is to make working with customers at all contact points as easy and convenient as possible for them – in short: to be “your most convenient partner” for its customers.
What does this look like in practice? This way…