It is our vision to be “Your most convenient partner” for our customers. We want to be the best partner they have. To achieve this, we rely on our three enablers agility, entrepreneurship and clarity.
Agility: We´re proactive
We offer tailor-made products, concepts, services and solutions to meet the needs of our customers and end consumers in Europe.
We act quickly and proactively.
We try out new things and drive innovation.
Entrepreneurship: We assume responsibility
We act responsibly.
We come up with ideas – and rapidly put good concepts into practice. The commercial success of our customers is what drives us.
We want to be successful in the long term – and get better and better.
Clarity: We deliver on our promises
Our customers can fully rely on us at all times.
We systematically pursue our guiding vision of being “Your most convenient partner” for our customers – and everyone knows how and what they need to do to achieve this goal.
We’re one team.
Vision & Mission
Hello and Hola
With four countries, around 5,000 employees and approximately 85,800 serviced points of sales, our logistics, wholesale and retail enablement portfolio knows no boundaries. Whether in the Netherlands or Spain, customers everywhere appreciate our high quality standards.
Lekkerland in Germany was founded in 1960 as a merger of various confectionery wholesalers. Today, Lekkerland in Germany, with a turnover of around 8 billion euros (2020) and 3,235 employees, is the largest national company in the Lekkerland Group and offers its customers a wide range of products, flexible logistics and tailor-made services. Lekkerland Deutschland supplies tobacco products, food-to-go, non-food products, beverages, electronic value and much more to around 63,200 points of sale. Customers include petrol stations, kiosks, convenience stores, bakeries, food retailers and quick service restaurants.
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The Netherlands is the birthplace of Lekkerland - it was here that wholesalers joined forces for the first time in 1956 to form a group called "Lekkerland". Today, the Lekkerland Group is represented in the Netherlands by three companies: Lekkerland Nederland B.V., Lekkerland Vending Services B.V. and Convenience Concept B.V..
The national companies of the Lekkerland Group in the Netherlands achieved a turnover of 2,777 million euros in 2020 with 769 employees. In the Netherlands around 11,200 sales outlets are supplied with confectionery, beverages, snacks, fast food, fresh products, tobacco products, non-food articles and telephone cards.
To Lekkerland Vending Services B.V.
To Convenience Concept B.V.
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In Belgium, the Lekkerland Group is represented by Conway The Convenience Company België. As a wholesaler, Conway Belgium supplies 6,949 retail outlets with sweets, fresh products, beverages, tobacco products and telecommunications products. Conway Belgium has 491 employees and achieved sales of 1,812 million euros in 2020.
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The system gastronomy experts of the Lekkerland Group are based in Spain. Conway S.A. is a full-service partner for all distribution channels in the food service and system gastronomy sector and achieved a turnover of 452 million euros in 2020. The wholesale company's product range includes chilled, fresh, frozen and dry foods, confectionery, beverages, snacks, non-food, tobacco and telephone cards.
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Board of Management of the Lekkerland Group
Patrick Steppe, Chief Executive Officer (CEO) Hilmar Hübers, Chief Operating Officer (COO)
On all sales channels. Europe-wide.
In addition to Lekkerland SE and the national companies, the Lekkerland Group also includes other strong subsidiaries, shareholdings and brands. Each partner supports us in delivering perfect logistics solutions for our customers. How? You can read it here.
Subsidaries
Brands
History of Lekkerland
From Confectionery Wholesaler to Foodservice Expert
The Lekkerland Group has a long tradition that began in the Netherlands in 1956. Several independent confectionery wholesalers merge to form a group with the name Lekkerland – in order to be able to supply their customers even better and faster. Only four years later, ten wholesalers sign the founding document of Lekkerland Germany. Their business: the supply of confectionery – primarily for petrol stations. At that time there was little to be guessed of fresh products in petrol station shops, the shelves were firmly in the hands of chocolate bars, gummy bears, sweets & Co.
Over the next decades the company grew internationally. What began as a merger in Germany and the Netherlands now develops into a transnational group of companies – with changes in corporate law: in 2007, the German business and the holding company are separated. The holding company becomes today’s Lekkerland SE, which forms the umbrella for all national companies.
In the following years, the food service sector becomes increasingly important in all Lekkerland companies. The aim is to bring fresh products to the shops for a quick and tasty snack-to-go and to meet the needs of consumers with suitable products and services. Lekkerland Deutschland is awarded the German Logistics Prize of the Bundesvereinigung Logistik (BVL) in 2013 for its successful fresh and frozen food logistics concept. One year later, the Lekkerland Group rolls out the concept of multi-temperature logistics in all national companies.
In 2012, the entire group of companies jointly develops a new strategy. “Convenience 2020 – Agenda for Success” accompanies Lekkerland to this day and sets the company’s development direction.
In 2017, the growth strategy was adapted to the constantly changing customer needs – the focus is on the customer experience: a central success factor for Lekkerland and its customers.
In spring 2019 REWE Group and Lekkerland Group announced that they want to create a new strategic business unit “Convenience” within REWE Group through a merger of the two companies. After approval by the anti-trust authorities REWE Group acquired Lekkerland Group at the turn of the year 2020.
By this Merger REWE’s expertise in the goods and category management business areas and Lekkerland’s logistical performance capability and varied wholesale expertise complement each other. Wholesale customers and end consumers will benefit equally from the combined strengths of both companies.
Now under the umbrella of REWE Group Lekkerland’ pursues its aim is to make working with customers at all contact points as easy and convenient as possible for them – in short: to be “your most convenient partner” for its customers.
What does this look like in practice? This way…