Frischwerk – with the Lekkerland shop concept, the name says it all. There is freshness in every respect here: in the furnishings, in the ambience – and of course in the products. Optically, wood and steel dominate the successful store, conceptually the clear focus on food service convinces: the integration of a bakery and the clip-in modules “Forno Francesco”, “Grillbar” and “Thai Wok” as well as the clear separation of the fuel and tobacco area from everything that has to do with food.
The needs of consumers have always been at the heart of Frischwerk’s development. The Lekkerland experts have fulfilled their desire for an all-round positive customer experience – apparently successfully. Consumer surveys in the first two test stores resulted in consistently good feedback. “We are delighted that Frischwerk is so well received by consumers,” says Frank Fleck, who is responsible for the shop concept at Lekkerland as Head of Strategy and Business Development. “Our clear focus on a successful customer experience has proven itself in practice”.
The shop operators are also satisfied, because the high-quality conversion has also paid off for them: significant increases in turnover, especially in the food service sector, show that Frischwerk exactly meets the taste of consumers. The concept can be implemented at both large and small filling stations and takes account of the European trend towards fresh and healthy products in on-the-go supply.
In 2017, the concept received the “International Convenience Retailer of the Year Award – Honorable Mention” from NACS, an international industry association representing the convenience trade worldwide. In Germany, Frischwerk was named “Shop of the Year“ 2018 by the specialist magazine “Convenience Shop” .
After this extremely successful start, staying still is not an option! Lekkerland continuously develops Frischwerk further and incorporates the experience gained so far into the next steps. The concept is currently being implemented at various locations in Germany. Further test sites will follow.