German Logistics Prize 2013 for Lekkerland
To be awarded at the 30th International Supply Chain Conference
Lekkerland Deutschland GmbH & Co. KG is the winner of the German Logistics Prize 2013 of the German Supply Chain Network (BVL). The jury rewarded the company for its multi-temperature concept titled “Lekkerlogistics – Customer Orientation in a Nutshell”. The award was presented in the course of the anniversary celebrations on the first day of the 30th International Supply Chain Conference.
“One order. One delivery. One invoice.” – Under this motto Lekkerland introduced multi-temperature logistics in accordance with its corporate strategy “Convenience 2020: Agenda for Success” over the last year. This innovative and flexible concept enables customers to receive products from various temperature ranges with just one delivery. In the past, various ranges were supplied with separate deliveries. “The Lekkerland multi-temperature logistics consists of many individual innovations. The aim of this holistic approach was to significantly enhance the service level for our customers and to allow them more time for active sales,” explains Kay Schiebur, Chief Supply Chain Officer at Lekkerland AG & Co. KG.
“The jury was impressed by the way Lekkerland proactively developed an innovative solution on a consistently customer-orientated basis and implemented this on the technical side,” said Prof. Dr. Bernd Gottschalk in his laudation.
More service. More environment. More future.
Before it introduced the multi-temperature logistics in October 2012, Lekkerland had changed a large number of individual activities in its logistics procedures. “We succeeded in concentrating measures on a sustainable basis to the benefit of our customers,” says Kay Schiebur.
The four central deep-freeze warehouses containing the inventory were extended by 6,300 square metres. Picking in the deep-freeze sector was converted to Pick-by-Voice. This resulted in the already low number of complaints in the deep-freeze sector being reduced by two thirds.
Multi-chamber trucks developed in-house
The multi-chamber trucks which are developed in-house were tailored and developed according to Lekkerland requirements. The total of eleven walls and doors in a vehicle can be shifted lengthwise and crosswise. This enables chambers to be created for the goods which are to be transported in order to respond to customer requirements and volumes. The Lekkerland drivers were involved in the project at an early juncture and, in conjunction with TÜV, the vehicle constructor and the refrigerator manufacturer, underwent intensive training. “Well-trained drivers are the basic requirement for the success of the concept,” says Kay Schiebur. 160 multi-chamber trucks are in use today. When the multi-temperature logistics was launched, totally new route planning was introduced for the approximately 61,400 customers.
“Concentrated delivery meant that the number of stops could be reduced by 260,000. That in turn meant a reduction of 3.4 million kilometres in the distance driven and a reduction of 2,000 tons in CO2 emissions,” explains Kay Schiebur.
The investment in 2012 amounted to around 28 million euros, the largest single investment made that year by the entire Lekkerland Group.
Background information on the German Logistics Prize
The BVL rewards logistics concepts implemented in practice which can be submitted by companies from the industrial, retail and service sectors. The core question is: Is your logistics innovative? The documentation to be assessed by the jury must present the development of the concept, its implementation and the results. The practical application is decisive. The prize has been awarded by the BVL since 1984. The award winners of the last five years are Merck AG, Darmstadt (2012), Geberit AG, Pfullendorf (2011), Nord Stream AG, Zug (2010), Würth-Gruppe, Künzelsau (2009), and Deutsche Lufthansa AG together with Fraport AG, Frankfurt (2008).
About Lekkerland Deutschland GmbH & Co. KG
Lekkerland Deutschland GmbH & Co. KG is the partner for all retail formats that give people convenient on-the-go consumption. Among these are filling station shops, kiosks, convenience stores, tobacco goods stores, beverage retailers, department stores, food stores, bakeries and canteens. Approximately 61,400 customers in Germany have confidence in Lekkerland’s wide product range, flexible logistics and tailor-made services. Lekkerland supplies tobacco goods, food-to-go, non-food products, drinks, electronic value and much more. In the financial year 2012 turnover amounted to 6,998 million euros. Lekkerland Deutschland employs 3,011 people in its 15 logistics centres and headquarters in Frechen near Cologne.