Innovative, varied and nevertheless individual
The ranges in the convenience area demand special attention
Recognising trends and picking them up early creates a decisive competitive advantage in the convenience area, as petrol station shops, kiosks and convenience shops are and remain the supports of innovation in the trade. The buyers' desire for new products on this market has yet to slow down. They decide whether a new product is top or a flop.
Telecommunication products have been enjoying pleasing growth rates on all European markets for some years now. And it is above all product innovations such as alcoholic mix drinks or flavoured cigarillos which ensure the turnover growth in the classical commodity groups like food and tobacco goods. Small snacks such as filled rolls, pastries with fillings and other "ready-to-eat" products are increasingly gaining in importance.
Innovation and product quality
Our buyers all over Europe always have their eyes on these trends. Making use of a detailed database, they permanently examine our existing range, compare sales figures and exchange products with little demand against new ones, above all paying attention to the quality of the goods. They are in a permanent dialogue with our industrial partners and talk to them about the specific requirements of convenience customers, about new products, new packaging sizes and forms of offer.
Lekkerland will be staking even more strongly on the innovation trends on the market in future and will be both pushing new products and also working on the strategic development of new range areas with its trade partners.
