Lekkerland launches a further reform process as part of the “Convenience 2020” strategy

Management level of Lekkerland in Germany to be restructured

2. December 2015

With a reorganisation of the management level in Germany, the board of management of the international wholesale company Lekkerland AG & Co. KG is launching a further phase of the “Convenience 2020” business strategy. At the end of 2012, the company specialising in on-the-go consumption took a step into the future. “Convenience 2020” defines the reorientation of Lekkerland, undertaken in order to develop the core competence of the company as a service and wholesale partner for its shop and petrol station customers.

The objective of the reorganisation is to strengthen the management level of Lekkerland. In the future, complexity will be reduced and decision-making paths will be accelerated by having the operational business unit managers from Category Management, Sales, Finance and Logistics in the German core business report directly to the board of directors.

Streamlined organisation and new prospects for business development

The management of Lekkerland Deutschland GmbH & Co. KG will in future be undertaken solely by managing director Peter Spitlbauer. Management spokesperson and second managing director, Frank Fleck, will move to Lekkerland AG & Co. KG on 1 January 2016 and build up the new department “Corporate Strategy and Business Development”. This division, which is directly assigned to the chairman of the board of directors, will initiate and implement strategic projects for the convenience market on an international level. “His years of strategic and operational experience have given Frank Fleck the relevant expertise to drive forward the management of these important and complicated future issues, which will fundamentally alter the role of Lekkerland in the market,” said the CEO of Lekkerland AG & Co. KG, Michael Hoffmann, regarding Frank Fleck’s move to the international division of the company.

Overall customer orientation and more power for the growth areas

Purchasing and Category Management are of major importance in the business of the wholesaler Lekkerland. The new divisions, Category Management Food & Tobacco and Food Service, will in future be organised in an end-to-end structure in a similar manner to the e-va (electronic value ranges) division and will be directly connected to the board of management. For this purpose, the category-related marketing functions will be integrated into Category Management.

For many of Lekkerland’s shop and petrol station customers, the food service division is of major relevance. This division develops new bistro concepts for coffee and baked goods, as well as many on-trend meals and snacks in line with market requirements.

The focus of the organisational changes is on strengthening the high level of competence of Lekkerland in this growth segment in order to provide optimal support to customers in their business. In Sales, the organisation will be differentiated and aligned according to Lekkerland’s customer structure, i.e. according to petrol stations, quick-service restaurants, convenience stores and other customers. In Germany, the logistics of the specialist for on-the-go consumption will in future be managed from three regions (instead of five) and also strategically controlled directly by the board of management.

Changes also to be made in the IT and HR divisions

The IT subsidiary, Lekkerland information systems GmbH, will also receive a new management structure and in future will be organised on a differentiated basis according to IT applications and IT infrastructure. From an organisational perspective, the company will additionally be aligned with the transformation to a new IT platform with standardised content, which will begin in the coming months.

Lekkerland’s HR division will also be restructured. The current managing director of Lekkerland Austria, Martin Gekeler, will move to the headquarters on 1 January 2016 and will be responsible for the Germany/Austria/Switzerland region as HR manager. In this function, he will report to the international divisional manager for Human Resources, Bernhard Bingenheimer. Gekeler will be succeeded as managing director in Austria by Emmanuel Fink, who will have a dual role and continue to manage the Sales and Marketing department.

No job cuts are associated with the changes. The new management structure will be gradually implemented from the start of 2016.

Profile of the Lekkerland Group

Lekkerland AG & Co. KG is the multinational partner for all retail formats which enable people to participate conveniently in “on-the-go” consumption. This includes filling station shops, kiosks, convenience stores, fast-food chains, tobacco shops, food retailers, beverage markets, department stores, bakeries and canteens. Around 100,000 customers in six European countries put their trust in the broad product range, flexible logistics and tailor-made services of Lekkerland. Lekkerland supplies tobacco goods, food-to-go, non-food products, drinks, electronic value and much more. Sales amounted to 12.0 billion euros in the business year 2014.


Verena Schick
Corporate Communications Consultant
+49 2234 1821-686
+49 2234 1821-480

Lekkerland AG & Co. KG
Europaallee 57
50226 Frechen

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