One Step ahead

The wishes of consumers and current developments in areas such as mobility and on-the-go consumption form the foundation of our strategy. Thei r dynamic momentum also provides big challenges for all the players in the market: customers, suppliers and ourselves. We are looking forward to tackling the se challenges. In 2015, we once again launched tailor-made projects, measures and initiatives based on “Convenience 2020”, directed towards making our stakeholders and Lekkerland even more successful.

Challenges for customers

Challenges for customers

Understanding consumer needs and improving shop design

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Challenges for suppliers

Challenges for suppliers

Implementing marketing strategies and enhancing distribution

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